Search engine optimisation (commonly referred to as SEO) is the process of improving the quality and quantity of visitors to your website.
When optimizing a website the goal is to improve the position that you website appears when people search for your products or services on the web. Search engine optimisation involves working on a number of areas of your website to make your website appear higher up in the list of search results relating to your products or services.
The aim of search engine optimisation, or SEO, is to improve where your website appears in search engine results when people search for your products or services.
The aim of this is to appear on or as close to the first page of search results - for example, if you run a florist shop in Letchworth you will want to appear high up when someones searches for 'florist in Letchworth' on a search engine such as Google.
This is a very simple example and most SEO projects require an amount of research and ongoing monitoring and work with your website, but
SEO is an ongoing process of updating, monitoring and developing a website. There are a number of factors that affect where a website appears in the search results on the search engines.
There is no one set of rules that will ensure a website will achieve a high position in search results, in fact the search engines themselves don’t publicise their exact rules for how websites are ranked (known as Algorithms), which are something they all keep very close to their chests.
So how do we know what needs to be done to improve your rankings? A combination of research, published articles and experience of SEO give us an insight in to the ‘best practice’ for optimising websites and improving their rankings.
The key factor for all SEO is ‘relevance’. This being the relevance of a website in relation to the search term entered – the more relevant a search engine deems a website, the higher it will appear on search results.
So making your website as relevant for the search terms you wish to be found on are the foundations of SEO.
Each SEO project is unique with its own challenges. Every SEO optimisation project requires an understanding of our clients business, research, consideration and a planned approach to execution.
SEO needs ongoing work and regular reviewing to measure results and check progress. We use the latest industry professional software to analyze your current website in a number of key areas. We use this information to build a strategy for improving your search engine positioning over a period of time.
Once we've devised a tailored SEO plan for your website we'll get to work implementing the plan and regularly review successes with you. We don't require a long-term contract or commitment as we believe the results over time will be enough - so you can see how your website takes off without a heavy long-term cost to your business.
Call Matt today on 01438 740004 for an informal chat about your SEO needs and see how we can start lifting your website off the ground!
The website we redesigned for Hertfordshire Driveways has been optimised for targeting local search terms for Hertfordhsire, Bedfordshire & Buckinghamshire. We have achieved great results with numerous search terms appearing top of Google and in the top 10 results.
Vaid Optometrists are opticians based in North London. The aim of the SEO for the website was to increase the exposure for local area searches for opticians and also for designer frames and glasses stocked by Vaid.
Barnfield Secure Storage is a secure storage facility in Essex catering for caravans, motorhomes, trailers, boats and more. We re-designed the Barnfield website with the aim of improving the website exposure in the search engines. The website now appears on the first page results for a number of key search terms.
We designed a new website for Wimbish Kennels to establish the kennels within the Saffron Walden and Essex area. We continue to work on optimising the website to increase its positioning for key local searches relating to dog kennels and boarding.
The primary aim for Eco Logic Solutions new website was to achieve prime search engine positions for a number of competitive search terms in their industry - for catalytic converters & other recycling services. The website has gained first page Google search results on a number of important related search terms.
At LVCC we pride ourselves on our impeccable standards of customer service, quality, innovative design and attention to detail. At Aviator Web Services we have found another company of equalling standards. It is a pleasure to work with a team who are so accommodating to all our needs. } Mich Turner MBE, Little Venice Cake Company
I have used F4D for the last 6 years and would be more than happy to recommend them. F4D always understand our requirements well and produce excellent websites that sell our products! Client find the sites easy to use and informative. After sales support is excellent and F4D are always happy to discuss and develop all aspects of the websites. Highly recommended. } Jace Quick, Cities Direct Limited
Aviator Web Services are a dynamic combination of technical proficiency and creative flair whilst their friendly and approachable manner makes them a delight to work with. I can highly recommend them. } Yvette Jordan, Yvette Jordan Design
I have worked with Matt and his company on a number of projects and have always appreciated his knowledge, hard work, honesty and reliability in getting the job done, on time and to budget. Would recommend Aviator Web Services without hesitation. } Nadeem Butt, Contract Front End Developer